NBC To Use Olympics as a 'Billion Dollar Research Lab' - Tidingo.com

NBC To Use Olympics as a 'Billion Dollar Research Lab'

NBC is using the Beijing Olympics as a "billion-dollar research lab" to get a sense of how people are using such platforms as video streaming, video on demand and mobile phones. The company will use about 10 methods for measuring audience beyond the broadcast.

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Link: http://feeds.wired.com/~r/wired/index/~3/328894749/OLY_OLYMPIC_TV_RESEARCH
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NBC To Use Olympics as a 'Billion Dollar Research Lab' - témata

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NBC To Use Olympics as a 'Billion Dollar Research Lab'

NBC To Use Olympics as a 'Billion Dollar Research Lab' - témata

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