The Best Damn Web Marketing Checklist for Your Site Logo

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by Stoney deGeyter

What this is about: This list contains a few items that pertain to site logo, how it's placed and its functional implementation.

Why this is important: The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

What to look for:

Displays company name clearly: Your company name should not be lost in the logo. Eliminate unnecessary eye-candy so company name is proudly displayed.
Isn't hidden among clutter: Don't clutter up your top navigation to the point that the logo is lost in the mess. Make sure it stands out from the rest of the header info.
Links to home page: Logo should always link to the home page. Even if you have a "home" navigational link many users attempt to click the logo first.
Unique and original: Make sure your logo isn't copied or near-duplicated from others. Create one that is original and unique to you alone.
Use tag line consistently across site: If you don't have a tag line, make one and use it wherever your logo is displayed.

Did I miss anything? Add to this list with your comments below. Check out all Web Marketing Checklists in this series.

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The Best Damn Web Marketing Checklist for Your Site Logo

The Best Damn Web Marketing Checklist for Your Site Logo - témata

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